
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
I want to put a ding in the universe.
Design is not just what it looks like and feels like. Design is how it works.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Innovation distinguishes between a leader and a follower.
I want to put a ding in the universe.
Design is not just what it looks like and feels like. Design is how it works.
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
Innovation distinguishes between a leader and a follower.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
I think we're having fun. I think our customers really like our products. And we're always trying to do better."
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
I think we're having fun. I think our customers really like our products. And we're always trying to do better."
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